If you need more information please contact us.
A Fractional CMO is a part-time Chief Marketing Officer who leads your overall marketing strategy, manages vendors, and works with your in-house team to drive measurable growth without the full-time cost and commitment of a top tier CMO. You get senior-level leadership with proven processes and strategies to guide your marketing performance.
We don’t sell services or media. We oversee the people who do and the strategies they execute. We find the underperforming aspects of your marketing that are slowing down growth and work with you and your team to fix them. Fractional Mo acts as your in-house marketing
leader or advisor. We bring structure, focus, and data to everything your brand does. Agencies execute, we direct, measure, and optimize.
Law firms or businesses that are struggling to grow. Whether the competition keeps getting stronger or your company needs to take marketing performance to the next level, expand geographically or reboot.
We’ve been fortunate to have a lot of success in that vertical and really enjoy it. That said, over the last 25+ years, we’ve also had success with almost all of the major ad spending verticals. This includes but is not limited to Home Services, Healthcare, Retail, B2B and other industries.
The work begins with our deep marketing assessment beginning with 82 key measurements across your brand, digital presence, media mix, data, ROI, and competition. We present our findings, create a focused plan including timelines, and roll out a strategy with clear KPIs and dashboards that we execute with you, your in house team and vendors.
Once we meet and align with all of your stakeholders, the assessment takes two weeks from when we receive all of your pertinent data.
Our guarantee is to make all of your marketing better, drive more volume as efficiently as possible. We’ll evaluate what’s working and what isn’t. If your current vendors or team are performing well, we support and optimize with them. If not, we help you find better options, manage the transition and insure new vendors deliver on their commitments.
For starters, our dashboard provides constant visibility and we’re tracking it daily as if your business was ours. Depending on your company’s needs and our level of engagement, we meet with the owner/principal weekly or bi-weekly and your in-house team and vendors anywhere from weekly, bi-weekly to monthly.
Our pricing is straightforward. There are no additional commissions, percentages, or hidden fees. We do not give or take referral fees from anyone.
No. Both parties have a rolling 90 day option to end our engagement. We believe the results should guide the length of our engagement, not a long-term contract.
You’ll have access to a live dashboard that tracks the key performance indicators that matter most, including leads, conversion rates, cost per case, ROI, and much more. We’ll also provide weekly updates, monthly, quarterly and annual recaps as well strategic reviews.
That’s perfectly fine. We can act as a strategic partner or advisor, providing outside perspective, a challenging voice and deeper performance analysis. With the lightning-fast evolution of AI/Digital/Data, small businesses need contemporary guidance with all aspects of ad campaigns, creative, web presence and performance optimizations.
Yes. We audit, evaluate, and manage vendors to ensure they are delivering to your goals. We can make introductions, manage a full agency RFP, negotiate terms and fees, project manage the onboarding and see the relationship through ongoing monthly reporting.
Start with scheduling a chat with Mo. Feel free to come with whatever questions or issues you want. Ask anything. Think of it as a Marketing test drive to see how we can potentially fit and work together.
If you’re done with the spin and ready for a partner who’ll help you grow, let’s talk. Schedule a strategy call with Mo himself, and let’s make your marketing work as hard as you do.
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